Category: Teardowns

Real accounts and real campaigns, examined post by post, including the ones that did not work.

A teardown without numbers is just an opinion. Every piece here works from a defined window, a stated method and the actual figures, with screenshots so you can check the reading for yourself. Small accounts get the same attention as large ones, and failures get the same care as wins, because the account that stalled usually teaches more than the one that did not.

Brands are named. Nothing is anonymised into a company we know, and no account appears here because of who it pays. Where something worked for reasons you cannot copy, that gets said out loud.