Category: Platform Watch
What changed on the platforms, read properly, with what it means for the people posting.
Platforms change constantly, and most coverage of it is a rewritten press release. The posts here start from the primary document: an engineering post, a policy page, a system card, a statement with a date on it. Where a belief circulates without a source, we say so rather than repeating it. Where something genuinely changed, we say what it costs you to respond to it.
You will find claims traced back to their origin, dated records of what moved and when, and myths tested against evidence. You will not find predictions about unannounced features, or advice built on what the algorithm supposedly wants.
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YouTube’s verification page, read across three dated versions
YouTube’s verification eligibility text, compared line by line across archived versions from 2021, 2022 and 2024 and today’s…
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Link Clicks, Landing Page Views and Sessions: Three Events
A platform link click, a landing page view and an analytics session are counted by different systems. Here…
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Where Official Occupation Codes File the Social Media Job
O*NET and the UK’s SOC 2020 file social media work under neighbouring titles. Here is where, and what…
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WCAG Contrast and Text on a Social Graphic: What It Says
4.5:1 is not one rule. A reading of WCAG 2.2 on which text needs which ratio, the exceptions,…
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How GA4 decides a visit is social, and why it disagrees
GA4 sorts visits into channels with published rules on source and medium. Read the rules, see which mismatches…
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Instagram teen settings: what Meta says about brand posts
Meta’s newsroom says what Instagram’s teen settings hide, and from whom. It publishes no reach effect for brand…
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The DSA appeal route for a removed post or limited account
What Articles 17, 20 and 21 of the EU Digital Services Act say a business account holder can…
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Does scheduling posts affect reach? What ten platforms have written down
Ten platforms’ ranking docs, the 2011 study that started the belief, and the documented ways a scheduled post…
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YouTube’s title and thumbnail test picks on watch time, not clicks
YouTube’s A/B test declares a winner by watch time share, not click-through rate. What its help page says,…
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Auto-Captions Are a Draft: What YouTube and W3C Say
YouTube’s help pages tell creators to review automatic captions, and W3C says unverified ones fall short. Here is…
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