Category: The Job

Social media as a career: the workload, the money, the hiring, the teams.

The job is badly documented. What it pays, how much scope it quietly absorbs, where the hours actually go, what a portfolio has to show, how in-house and agency teams are structured: most of that circulates as anecdote. The work here is first party, with the method and the sample size published so you can weigh it yourself.

Expect time studies, salary surveys that say who answered them, and first-person accounts from people willing to put their name to it. Not motivational career advice, not skills-you-need listicles, and nothing dressed up as an article that is really a recruitment ad.