Category: Community & Creators

The part of social media that is other people: comments, DMs, creators, moderation.

Most of the work that decides whether a social presence is any good happens after the post goes out. This section covers comments treated as a channel rather than an afterthought, moderation policies that survive a real incident, what creators actually want from a brand partnership, and what you may and may not repost.

Practitioners are named and quoted on the record, and the time this work takes is stated in hours rather than implied. No influencer rate-card listicles, no creators-to-follow roundups, and nothing that treats a community as a growth hack.