The RecurPost Blog
Social media as a job and a craft, written for the people who run the accounts.
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YouTube’s verification page, read across three dated versions
YouTube’s verification eligibility text, compared line by line across archived versions from 2021, 2022 and 2024 and today’s live page. What stayed and what moved.
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The latest
Platform Watch
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YouTube’s verification page, read across three dated versions
YouTube’s verification eligibility text, compared line by line across archived versions from 2021, 2022…
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Link Clicks, Landing Page Views and Sessions: Three Events
A platform link click, a landing page view and an analytics session are counted…
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Where Official Occupation Codes File the Social Media Job
O*NET and the UK’s SOC 2020 file social media work under neighbouring titles. Here…
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WCAG Contrast and Text on a Social Graphic: What It Says
4.5:1 is not one rule. A reading of WCAG 2.2 on which text needs…
Teardowns
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Four brand Shorts programmes and how they stopped
Two of twelve brand channels published nothing in the window, so I pulled their…
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Ryanair’s 87 Shorts: the narrowest spread on the shelf
The airline that beat Red Bull per subscriber, examined post by post: 87 Shorts…
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Twelve brand channels, 550 Shorts, side by side
Every Short twelve named brand channels published in 90 days, pulled per video: 550…
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Ninety days of Duolingo’s YouTube Shorts, measured from public data
Every Short Duolingo published in a 90-day window, collected on one date with per-video…
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The first second of 42 brand Shorts
The three best and three worst Shorts from seven brand channels, watched frame by…
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Two things everyone believes about posts, measured on 45,000 of them
Images beat links, and shorter is better. Both tested inside single accounts across 45,026…
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Alt text is not a spectrum, it is a switch: 4,422 image posts measured
Every post from 60 public brand and publisher accounts over 90 days, read from…
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What ten published brand voice guides actually agree on
Ten real, named voice and style guides, from Mailchimp to the BBC, read in…
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Measurement
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Your reporting history is shorter than you think
Instagram stores user metrics for 90 days. LinkedIn gives you a rolling twelve months.…
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Half the engagement comes from a sixth of the posts
Across 31 public accounts and 90 days, the median account earns half its engagement…
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Five ways to say engagement rate, four different winners
The same 22 accounts, the same 90 days of posts, ranked five times under…
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Where social media industry averages come from, and what to compare against instead
Two social media benchmark reports published nine days apart in January 2026 put the…
Community & Creators
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Applause and conversation are not the same channel
Replies received per like received across 31 public accounts over 90 days. A 35-fold…
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45,026 posts, 78 replies to another human
Ninety days of 55 public brand and publisher accounts, with every reply traced to…
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How fast brands actually reply to Instagram comments, and what you can promise
Brand response time on public social comments gets promised far more often than it…
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Embedding, resharing, re-uploading: what the platform documents actually say
Seven platforms’ terms, embed documents and help pages on reusing someone else’s content, quoted…
The Job
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The Hidden Cost of Switching Social Media Schedulers (and Why Most Teams Underestimate It)
Switching social media schedulers isn’t just a new login. Here’s the real five-layer cost…
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How to Organize Social Media Content, Assets, and Campaigns
A system for agencies and social teams to keep captions, creative files, campaign briefs…
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The posting that lists eleven duties pays less than the one that lists one
Two Datadog roles, same week, same function: the advert naming eleven duties pays forty…
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A third of brand posts land outside office hours
Job adverts almost never mention evenings or weekends. The timestamps on 35,107 public posts…